Our Mission & STORY

A lifestyle brand that bridges the gap between streetwear and athleisure. Recapturing the essence of what streetwear culture represents and comes from, while providing an athleisure aesthetic. For those of us that care to make a statement in our everyday wardrobe. Our products are always made with the highest quality and care, so you can rely on them for years to come.

Founder and CEO Ron didn't know what he wanted to be at 18 when he went to college. He continued to explore his passions while working various jobs and finally took the leap to pursue what he thought he could never do.

We exist to ensure that everyone achieves their full potential, both personally and professionally. With a focus on constant innovation and improvement, we're never content with the status quo.

The Japanese word "monozukuri" means craftsmanship with the pursuit of innovation and perfection. Our brand typifies this concept, dedicated to constantly improving and moving into the future. It's important to give value to even the most trivial parts of a process as it contributes towards the bigger picture.